© Ed Yourdon
In these current times, social responsibility has never been more important in the business world. It's easy to find about whether large companies act responsibly. But how do you find out which local businesses in your community are doing their part?
If you're looking for a convenient way to get your business noticed on the Web (or to publicize your experience with a local business), you're probably looking for Yescalate, a site were local business information is built by users.
Yescalate is a wiki, a site where users collaborate to create content and built knowledge for the Internet. On the one hand, Yescalate works like the business pages of an online phone book. You can put basic information (street address, products and services, phone numbers, prices, website, even pictures) on a Yescalate entry about your business. On the other hand, your customers can add to the site, creating comments or adding to the content about your business.
Best of all, you don't have to deal with sales people or pay some fee the way you world with a newspaper or phonebook ad. The site is free to use, and free to build.
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