Whole Network Most Recent TOP10 Books and Tools Ethics in Question Go Green Social Enterprise

 

What they aren't telling you

Filed in archive CSR by Miche on June 18, 2007

What they aren't telling you
Corporate Social Responsibility isn't just about green practices or doing something good for the environment and society. I also believe that businesses and organizations have a social responsibility to tell the truth, the whole truth, and nothing but the truth.


With emphasis on The Whole Truth

On Money Talks with Stacy Johnson, he pointed out that gasoline is named to lead the public into believing one kind of gas is better for their car than another, when this is not the case.

Back in the 90's, the FTC stopped gas companies from advertising that "premium" provides added benefits to your car, but people today still believe this to be true. The fact of the matter is, gas is gas, and whatever octane is recommended in your owner's manual is the octane you should use. It's more of a choice between A, B, and C - and on this multiple choice test, the correct answer is in your owner's manual.

An exercise in wordlinks choice

For the most part, I only watch international news because I have found the word choice in American news broadcasts to be very biased, with implied connotations that create fear. Once such example comes from a recent BBC news broadcast.

In America, we say "alcoholic." In England, they call them a "dependent drinker." Do you notice a difference in your immediate gut response? "Alcoholic" implies that this is a problem person, "dependent drinker" implies that this is a person with a problem.

So why is this important?

Companies and governments around the world spend billions of dollars researching responses to word choice. Whether it conveys the truth or not, they will use whatever words that will get the response they want from you. Don't believe everything you read, see, or hear at face value - be ready with a set of your own questions, seek to know the facts, know what is important to you and why, then make a buying decision.


Advertisement


Permalink: What they aren't telling you
Tags: truth  word  choice  CSR  advertising  social  social+enterprise  social+entrepreneurship 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/76304



Advertisement


Advertisement
TierOneAds


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..


 
Advertisement
Book yours here.



  • Testimonials

  • From Echoing Green: Our Top Seven Social Entrepreneurship Blogs
    Audeamus
    www.audeamus.com
    A one stop shop for everything about social responsibility and entrepreneurship, Audeamus has it all. The posts are split up between categories like Books and Tools, Go Green, and Social Enterprise, which makes it very easy to find exactly what you want.
  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Audeamus Elsewhere Books and Tools CSR Ethics in Question Global Philanthropy Go Green Int'l Development Microfinance News Personal Social Enterprise Sponsored Post Sustainable Development