If you appreciate the great outdoors, then you probably want to keep it just as lush and beautiful for every generation to come. It's not a big leap from tree-lover to tree-hugger, and REI is really making a concerted effort to help outdoor enthusiasts preserve the wildlife they love so much.

REI has announced a new labeling strategy to help you make better decisions when picking your outdoor apparel. The new "EcoSensitive" labels are intended to make lines made with totally green practices - from materials used to methods of getting it in your hands - much more obvious and easy to pick out.

Although REI has always tried to make eco-friendly outdoor apparel, they have started making such apparel their main mission. Not only will they have more EcoSensitive products in the coming seasons, but REI is also collaborating with dozens of brands and supply chain partners in an industry-wide initiative to standardize and share information on eco-friendly and organic apparel.

REI has also released its first Stewardship Report, detailing how it conducts business, and everything the company is trying to do for the community and their consumers - including community development donations.