Filed in archive CSR by Miche on May 25, 2007

I have already mentioned there's a problem with corporate transparency on the matter of organic food - and apparently there are zero regulations on natural personal care products. I hadn't even known that, until I received a press release from Burt's Bees. I feel so important and special.

So anyways, instead of sitting by the wayside, Burt's Bees is taking the initiative and working to set a standard for natural - legally, visually, the whole nine yards. Half of the problem is there is no nationally recognized symbol for "natural," which means a lot of consumers get confused and think something is natural when it isn't.

Worse yet, most products that call themselves "natural" have sometimes far less than 90% natural ingredients. Then again, why all the fuss about natural products anyways? I posted some time ago about the chemicals in dryer sheets and detergent - what makes you think the chemicals in personal care products are any better for you? For that matter, what do you think the process of making those chemicals does to the environment!

If you're worried about looking like a health nut, let me ask you this. What do you think they did 20,000 years ago? They couldn't make glycol and Parabens, but they still had to wash themselves with something. So do yourself a favor - go au naturale.

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Permalink: Setting the standard for "Natural"

Tags: natural standards csr environment chemicals social social+enterprise standard+natural

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