Audeamus

Peat rich in complaint

Filed in archive Social Enterprise on October 31, 2007

Peat rich in complaint
The Canadian Sphagnum Peat Moss Association, Premier Horticulture, Inc. and Sun Gro Horticulture Distribution have filed a complaint [pdf] against Organix, Inc for the company's use of "RePeat" as the name for their renewable substitute for peat moss.

Peat moss is also technically a renewable resource used to help make compost, improve the survival rate of tree seedlings and grow mushrooms. However, it takes careful field maintenance in order to maintain fertility of the grounds, and the fields do take up a great deal of space.

bog_vacuumed.jpg



RePeat however is made by recycling anaerobically digested dairy manure from renewable energy biogas plants. The complaint contends that RePeat contains no peat, and therefore is a misleading name.

Well then, by that logic, someone should sue hershey's for selling Payday candy bars because they do not contain paychecks.



Permalink: Peat rich in complaint

Tags: peat  advertising  branding  social  2007  social+enterprise  rich+complaint  peat+rich 

Vote for Peat rich in complaint:

  • Currently 9.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 9.00 out of 2 vote(s) cast.
 
Share It
RSS rss
Google google
Yahoo! yahoo
Bloglines Bloglines
TwitterFollow us on Twitter!
Most Popular   Audeamus Elsewhere   Best of   Books and Tools   CSR   Ethics in Question   General   Global Philanthropy   Go Green   Information about   Int'l Development   Microfinance   News   Personal   Quick Introduction   Social Enterprise   Social Entrepreneurs   Social Venture Videos   Sustainable Development