I loathe and despise mainstream media, but this time I think they may actually be trying to do something genuinely good for society.

First, get on board

Universal Studios is launching a major co-dependent marketing campaign with organizations to plant trees, and educating on global warming in conjunction with their new movie "Evan Almighty." In addition, the production of the movie itself was totally green.

During its production, pic's cast and crew adopted such eco-friendly practices as recycling building and other materials and riding bicycles on set in Los Angeles, Virginia and Washington, D.C., in order to reduce the production's carbon footprint. - Source: CSRwire article.

Next, Live Earth

On July 7th, NBC will be airing the Live Earth concert, aiming to bring awareness to the issue of global warming. The web site boasts a great deal of useful information on how you can decrease your carbon footprint and offers many resources for helping the cause.

For once I'm proud of my corporate conglomerated counterparts.