Little Things Count The Most
Filed in archive Global Philanthropy by Miche on November 18, 2007
The simplest and smallest little things always seem to make the biggest impact. Little gifts to your loved one, calling mom and dad to tell them you're okay - and charitable donations from mid and low income sources.
When comparing people ages 35 and under, the NewTithing Group found that those earning $10 million or more typically give away only 0.4 percent of their annual income, while those earning under $200,000 give away 1.6 percent.
"People earning less than $100,000 a year are the vast majority of Americans, so their charitable contributions have a huge impact," said Tim Stone, president of NewTithing Group. Source: MSNBC
Of course if you understand anything about the psychology of buying, you could have already guessed that. In order for people to give up small amounts of money, it takes a small amount of trust and convincing - and the amount of thought and trust it takes to get someone's money grows proportionately along with the amount of money.
Additionally, since smaller lump sums don't satisfy the lemming buying mind (or "consumer" for those faint of heart) as much as larger sums, people will part with smaller sums more often. Since we have a larger population of people with less money and thus only capable of donating a smaller sum, then of course the little guys are going to dominate the market.
So, in a stereotypically feminine totally-off-topic leap of logic, I would just like to ask - how come most guys don't buy ladies more small gifts?
Anyways, I digress.
My point is - hey you, little guy, you can make a difference in someone's life.
And not just on Holidays
Yeah it's a bit late for this, or early depending on how you look at it, but you don't have to hold out until the holidays to be charitable. You don't have to wait until Halloween to mourn loved ones.
And you don't have to celebrate the fight for liberty only on July 4th. Mid and low incomers have that right too - in the 24 hours of November 5th, they donated over $4 million to Ron Paul.
And although you should "always remember the fifth of November," there's another charitable opportunity coming up on December 16th.
Oh, and you don't have to wait for Valentine's Day either.
Okay, so that wasn't even a discreet plug - but a girl's gotta try!
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charity small minority lowincome midincome rich philanthropy social social+enterprise
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