It seems that way from the articles that keep sprouting up. Here's one from yesterday at China Daily:

Corporate social responsibility, or CSR, is creating a buzz in China's business world like never before. From NGOs to government institutions to the private sector, everyone's talking about it.

At the 27th China Daily CEO Roundtable luncheon "Corporate social responsibility and innovation," held at the InterContinental Financial Street Beijing Hotel on Wednesday, over 40 CEOs and senior executives from Fortune 500 companies explored its most effective applications for businesses and its implications for China.

Creating a harmonious society was recognized by delegates as a driving force behind the growth of CSR. First put forward during the Fourth Plenary Session of the 16th Central Committee of the Communist Party of China (CPC) in September 2004, it was not until last month during the sixth plenary session that the authorities put "creating a harmonious society" in a more prominent position by providing specific principles, rules and regulations of what a harmonious society should be.

In Aisa at large, CSR is being promoted in Vietnam, as well asSingapore.