This game attracts billions of dollars and is watched by millions of viewers across the world. One of the biggest cricket extravaganzas in the world, Indian Premier League or IPL has decided to go green and for this purpose has entered into a tie up with United Nation Environment Program to make it happen. As a result IPL has become the first sports body in India to go carbon neutral by 2011. During every match of the season 2010, IPL will be calculating carbon footprint for each match and undertaking measures for reducing carbon emission. This would involve steps taken such as plantation of more trees, efficient usage of water and energy and eco friendly management of waste.
Since the country is cricket crazy, the league also plans to put to use its star cricketers for creating environmental awareness in India and abroad. Also environment friendly tips will be televised across the world so that people incorporate them in their lifestyle and make the world a better place to live. This can be termed as a landmark initiative as it will help in creating environmental awareness among million of cricket fans in India and across the world.
In order to cash in on the popularity of IPL, organizers will also be promoting other environmental initiatives of UNEP such as the Billion Tree Campaign, Climate Neutral Network and World Environment Day. This will be seen as a trendsetter initiative in the country since the country will also be hosting Commonwealth Games in 2010 and co-hosting ICC World Cup in 2011 and these events could be put to best use for furthering the cause of environment wellness.
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