(Photo: NYT)

Today's New York Times profiles Andrew Shapiro, founder of GreenOrder Inc., a sutainability strategy and marketing firm based in NYC that does much of its work consulting on environmental investments and green building design.

The firm, based in Manhattan, started as a sort of "green dot-com," he said, using the Internet to help companies procure products that were environmentally safe and energy efficient. Today, with a staff of 14, it works on some of the country's largest green commercial development projects.

"Increasingly, companies are recognizing that how they manage issues related to energy and environment is key to their success as businesses," said Mr. Shapiro, 38, a former lawyer and journalist who attributes some of his love for what's green to summers spent at Camp Keewaydin in Salisbury, Vt. The camp was the subject of "Camp" (Warner Books, 2005), a memoir by Michael D. Eisner, the former chief executive of the Walt Disney Company.

There's also an interesting story on ethanol in today's NYT as well about the CEO of Archer Daniels Midland stepping up support for the fuel, which has become very profitable for ADM:

Ethanol has been a boon to A.D.M.'s fortunes, helping it to achieve record earnings last year of $1.3 billion on sales of $36.6 billion. While the company does not break down the sources of its profit, analysts say ethanol could make up 40 percent of A.D.M.'s net income in fiscal 2007, about double what it meant to the company last year.

In greenish tinted news form elsewhere ....

*Eco-village promotes renewable energy in Africa, via OneVillage Foundation.

*A battle over lead poisoning heats up in Cleaveland, from RealNeo.us.

Last Laugh: Sen. James Inhofe keeps spreading his 'global warming hoax' butter mighty thick. The only reason he's on CNN is he's controversial. Is he a scientist? No. Does CNN say where most of his campaign funding comes? No. But Agroblogger can fill you in.