Doing the right thing
Filed in archive Social Enterprise on June 14, 2007
It's a long standing belief of mine that employees of a company hold an equitable amount of responsibility, per their position, as the company does for how it conducts itself, with regards to the social bottom line. In other words, if you work at a company that pollutes, impoverishes, or otherwise steals from the public's best interests, then you too are responsible for their actions.
With this belief, in addition to my uncompromising standards on ethics, it has been exceedingly difficult for me to find a regular job. It's a sad reality, actually. That is why I'm here, pestering you - I melded my personal views with my professional goals, and I'm not the only geek with a conscience.
Web 2.0 is taking on a social bottom line
At DoTheRightThing.com you can rank companies by their global social impact, in much the same way that Digg works. FreePledge.com, eBay and Google are forwarding social philanthropy. SustainLane.com works to promote green living to consumers, companies, and governments. You can find out more about other entrepreneurs too at the San Francisco Chronicle article.
Some of the concepts are really innovative, and it warms my heart to see so many great ideas coming out on top.
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Tags: entrepreneurs web2.0 internet green sustainability philanthropy social social+enterprise
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