Audeamus
Corporate Social Responsibility: It’s changing
Filed in archive CSR by gautam on January 15, 2010
Corporate Social Responsibility: It’s changing
© HowardLake
Corporate Social Responsibility or CSR is changing and definitely is changing for the better. The concept of CSR has been around since the early seventies but it entered the mainstream business a decade or earlier and its sustainability is yet another concept to be discussed.

If you look back, not much like ten or fifteen years ago then the concept of CSR was characterized by defense and response where companies received criticism for their acts and they had to explain them too.

Next we witnessed CSR being used as a tactical offense and a prospect to stay above the competition. This was followed by a brand commitment phase where companies made effort to establish bonds with their customers for driving loyalty and consumer behavior.

Next phase of Corporate Social Responsibility saw all opportunities, risks, drivers and tactics as part of company's business strategy. Now we would be witnessing a phase where the role of CSR would be to become an advocacy and public engagement organization. This implies developing a new culture which implies engaging and influencing the public by the companies in the same manner as they would form business strategies and execute them.

From here on it would be interesting to witness what turn does corporate social responsibility takes.



Permalink: Corporate Social Responsibility: It’s changing
Tags: Corporate  Social  Responsibility  CSR  social  social+responsibility  corporate+social  responsibility+cha 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/170474
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Corporate Social Responsibility: It’s changing :

  • Currently 8.50/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 8.50 out of 2 vote(s) cast.
 
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!