Beer companies are also joining social movement; yes that's right: As a part of the 250th anniversary celebrations behind brew master, Arthur Guinness's signing of the 9,000 year lease at St. James Gate in Dublin, Guinness has pledged to raise €2.5 million in start up capital for its Arthur Guinness Fund for Social Entrepreneurs. The money is aimed to support approximately twenty-five social entrepreneurship initiatives in Ireland for at least the next two years.
Accrding to Social Earth, the caveat is that the money isn't exactly on tap. Guinness has launched their "Put Your Signature Next to Arthur's" campaign in conjunction with the fund. They're calling for all Irish pub-goers to sign their name on a banner next to Arthur's signature as an expression of support for the good beer and goodwill that has been present in the community since 1759. For every signature that the banner receives, Guinness will donate €2.50 to the Arthur Guinness Fund for Social Entrepreneurs.
Guinness has partnered with Social Entrepreneurs Ireland in the administrative aspects of the fund, yet Guinness is no stranger to philanthropy. Arthur Guinness was one of the first of his kind in Ireland to offer his employees full pensions and health care coverage and he was instrumental in the creation of many parks and recreation spaces around Dublin. Guinness has carried his socially conscious business model into the present day. If their new social entrepreneurship fund isn't proof enough, take a trip to the top of Guinness brewery, where you can partake in a beer and 360 degree view of the city. Clearly, this is a company that keeps its eye on the big picture.
Although I appreciate any kind of Social Entrepreneurship to the Guinness initiative one could say: let’s binge (sign first !)for a social movement.
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With the help of one of the oldest and finest brewery in Ireland, i doubt this action won’t be a success. After all a good beer brings more people together, so there will be more signatures gathered this way. People will have fun and hopefully €2.5 million is going to be raised.
thats nice topic thank you so much6