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Beer company to contribute to social entrepreneurship movement
Filed in archive News by ehsan on May 31, 2009
Beer company to contribute to social entrepreneurship movement
Beer companies are also joining social movement; yes that's right: As a part of the 250th anniversary celebrations behind brew master, Arthur Guinness's signing of the 9,000 year lease at St. James Gate in Dublin, Guinness has pledged to raise €2.5 million in start up capital for its Arthur Guinness Fund for Social Entrepreneurs. The money is aimed to support approximately twenty-five social entrepreneurship initiatives in Ireland for at least the next two years.

Accrding to Social Earth, the caveat is that the money isn't exactly on tap. Guinness has launched their "Put Your Signature Next to Arthur's" campaign in conjunction with the fund. They're calling for all Irish pub-goers to sign their name on a banner next to Arthur's signature as an expression of support for the good beer and goodwill that has been present in the community since 1759. For every signature that the banner receives, Guinness will donate €2.50 to the Arthur Guinness Fund for Social Entrepreneurs.

Guinness has partnered with Social Entrepreneurs Ireland in the administrative aspects of the fund, yet Guinness is no stranger to philanthropy. Arthur Guinness was one of the first of his kind in Ireland to offer his employees full pensions and health care coverage and he was instrumental in the creation of many parks and recreation spaces around Dublin. Guinness has carried his socially conscious business model into the present day. If their new social entrepreneurship fund isn't proof enough, take a trip to the top of Guinness brewery, where you can partake in a beer and 360 degree view of the city. Clearly, this is a company that keeps its eye on the big picture.


Permalink: Beer company to contribute to social entrepreneurship movement
Tags: social  entrepreneur  beer  guinness  ireland  entrepreneurship  social+entrepreneurship  entrepreneurship+ 
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